Blushington expands with new services and launch of flagship Manhattan
All services will be available at its new flagship Blushington Columbus Circle in Manhattan, which will launch on September 9.
“During the pandemic, we reinvented ourselves in the face of great uncertainty. We have become a fully omnichannel company and as a result we are stronger than ever,” said Natasha Cornstein, CEO of Blushington. “To address pent-up consumer demand and their growing preference for convenience and personalization, we are opening a new flagship in Manhattan offering three of the most in-demand beauty services, all under one roof. Our planned launch of franchise opportunities will only further grow our brand. »
The company will also be rolling out franchise opportunities over the coming year, expanding its brand reach while enabling beauty entrepreneurs to launch their own Blushington site. The beauty services industry has proven to be one of America’s biggest business success stories as consumers return to their pre-pandemic habits, with McKinsey & Company valuing the market at $57 billion in 2021 and IBISWorld estimates blow-dry services alone accounted for $11.3 billion last year. Blushington’s franchising opportunities will allow entrepreneurs to harness this growth momentum and build their own business and customer base in their local community.
“Now is the perfect time for Blushington to get back to bricks and mortar and launch its franchise program,” said Blushington chairman and co-founder Mark Maron, managing partner of The Latigo Group, a real estate development company. based in Los Angeles. “The pandemic has sparked renewed interest among people looking to own their own business, and we believe our franchise opportunity will be very attractive to beauty entrepreneurs.”
Blushington’s flagship will also offer bridal consultations, daily makeup classes, teen classes, team building outings and private events. Blushington’s full suite of blow-dry and makeup services will be available to consumers at their home, hotel or on-site.
Additionally, the flagship will include a retail boutique featuring a curated selection of products from some of the world’s leading independent beauty brands, including 111SKIN, amika, Anastasia Beverly Hills, BeautyRx, BeautyStat, Erborian, ILERA Apothecary and Stila. .
The flagship and franchise program will be complemented by the digital consumer and Beauty Pro business that Blushington has developed during the pandemic, expanding the company’s reach nationwide.