Shopee Indonesia embarks on taxi services

(source – Shutterstock)

  • Shopee Indonesia Partners With Taxi Company To Offer Taxi Services
  • New services indicate Shopee Indonesia is on course to be a great app
  • The Indonesian ridesharing market is expected to reach $ 5.6 billion by 2025.

Shopee Indonesia has officially entered the carpooling industry. There are reports that the e-commerce giant has partnered with Indonesian taxi company Bluebird Group. The partnership allows users to flag down taxi rides directly from the Shopee app.

Shopee Indonesia’s shift to carpooling means the growing competition facing the e-commerce giants in the country and the endless possibilities available to them. Indonesia’s largest rideshare company Gojek merged with Tokopedia, the country’s largest e-commerce provider several months earlier as well.

The new feature is called Taksi. Available in certain regions of Indonesia, users can not only make reservations for their rides through the Shopee app, but also make payments using Shopee Pay. In August of this year, Shopee also partnered with Blue Bird to form a logistics service called BirdKirim, allowing users to use Blue Bird drivers for courier deliveries.

The carpool market in Indonesia is expected to be worth 5.6 billion US dollars by 2025. It is currently dominated by two companies, Gojek and Grab. While Grab is not one of the major e-commerce players in Indonesia, it is the largest rideshare company in the region. Grab’s is a great app that already offers several services apart from carpooling. They include food delivery, wallet services and the like.

Since carpooling is a staple of a great app, Shopee is definitely going in the right direction to become a great app in Indonesia. Along with e-commerce services like online shopping, their app also offers food delivery, hotel reservations, and even has its own wallet.

A new horizon for Shopee Indonesia?

As such, Shopee Indonesia may not be the biggest ecommerce player in the country, but it is definitely becoming a force to be reckoned with. In fact, as e-commerce continues to grow rapidly in Indonesia, competition is also increasing among vendors.

Currently, the biggest e-commerce provider in Indonesia is Tokopedia. Statistics have shown that Tokopedia averages 150 million visits per month to its e-commerce site. Shopee and Bukalapak follow closely behind for second place, with around 100 million visitors per month.

According to e-Conomy SEA report from Google, Bain and Temasek, Indonesia’s e-commerce value is expected to reach US $ 83 billion by 2025. In fact, the report also states that e-commerce for the entire region of the ASEAN could reach US $ 1 trillion by 2030, with Indonesia remaining the largest e-commerce market.

That said, it’s no surprise that some of the ecommerce companies are venturing beyond ecommerce into other verticals as well. For example, following the Tokopedia merger with the new company Gojek, GoTo recently announced named underwriters to handle its US $ 1 billion Initial Public Offerings (IPOs), which could take place as early as Q1 2022. .

For Shopee Indonesia, competition in the country also meant that they also had to diversify into other verticals. SEA Limited, Shopee’s parent company, is already making huge investments in its brands in Europe and Latin America. There were also rumors that the company was planning to start offering services in India, but there has been no official announcement yet.

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