Starboard Cruise Services Launches Luxury-Focused Commercial Cruise

Starboard Cruise Services, LVMH Moet Hennessy and Celebrity Cruises are launching an immersive luxury shopping experience aboard the Celebrity Beyond cruise ship. The curated vacation will depart from Southampton, UK on April 27, 2022 and will include retail offerings that feature notable fashion brands, wellness collaborations and sustainable offerings as it travels to Europe western.

The retail space will cover a total of 8,966 square feet on the other side of them bridges. The space is divided into distinct areas, including experiential luxury shops on deck 5 and lifestyle, Swiss timepieces and immersive multi-category shops on deck 4. The stores will offer a wide range of merchandise, ranging from clothing, accessories, spirits and eco-friendly products to beauty, logo, destination and watches.

The ship will offer boutiques from brands such as cartier, CBI, Panerai and Bulgari. Onboard sustainability-focused brands include summer saltwhich offers swimwear and resort apparel made using environmentally responsible practices, and 4Ocean, which supports beach and ocean cleanups with proceeds from global sales. Some of the other notable brands available in cruise ship shops are:

  • goopwhich will offer a select assortment of GOOPGLOW skincare and the GOOPGENES collection;
  • Stella McCartneya British luxury brand committed to responsible fashion;
  • Marni, an Italian fashion house that celebrates individuality with its clothes and handbags; and
  • NORQAINa fully independent, family-owned Swiss watch company.

“Our collaboration with Starboard has cultivated long-term partnerships with the world’s most sought-after lifestyle brands and created immersive luxury experiences that align perfectly with our commitment and focus on destination, l inclusiveness and sustainability,” said Brian Abel, senior vice president of hotel operations for Celebrity Cruises in a statement.

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