Tom Brady Introduces TB12 Workout to Facilities Market in Deal with Wynn Las Vegas
TB12 and Wynn Las Vegas are collaborating to provide resort guests with one-on-one training. The first time TB12 worked in the installation market
The TB12 holistic training method was originally founded by NFL footballer Tom Brady and his physical trainer Alex Guerrero as a home workout.
Muscle flexibility protocol allowed Brady to play top-level NFL football well into his 40s
TB12 nutritional products, smoothies and supplements will also be available to customers.
NFL superstar Tom Brady is bringing his digital fitness concept and TB12 nutritional supplement lines to the facilities market for the first time, following a deal with luxury resort operator, Wynn Las Vegas.
The move is a major pivot, as TB12 was previously only available to the home fitness market, and will see the partners bring top-tier fitness and nutritional products to resort customers.
The TB12 workout was developed by Brady and his body coach Alex Guerrero and is centered around five pillars: flexibility, nutrition, hydration, movement and mental fitness, with a particular focus on muscle capacity.
Guests will benefit from personalized coaching journeys and training plans by TB12 trained body coaches who are licensed physical therapists and athletic trainers. Sessions will be held at the Encore Fitness Center within the Wynn and TB12 nutritional products, such as smoothies and supplements, will also be available.
Brady – who is married to supermodel Gisele Bündchen – is known for the longevity of his sporting career, which saw him play top-flight football until his 40s. Something he attributes to the TB12 muscle flexibility protocol.
Earlier this year, Brady and the Wynn worked together for Capital One’s live golf event, The Match. The hotel hosted the 12-hole event where Brady and Aaron Rodgers took on Patrick Mahomes and Josh Allen.
“After our successful collaboration with the Wynn for The Match in June, it was natural to formalize this partnership on behalf of TB12,” Brady said. “Our TB12 body coaches, who are the heart and soul of our business and experts in the field of health and wellness, will be able to provide clients with the exact plan of the work that Alex and I have done together all these years.
“Adding the TB12 experience to Wynn’s already premium suite of wellness-focused offerings is an opportunity for our team to reach all customers looking to pursue their health and wellness goals. to be while traveling,” Brady said.
“The introduction of TB12 signifies a new approach to wellness at our resort,” said Brian Gullbrants, President of Wynn Las Vegas. “Providing guests with a way to maintain their wellness goals at the resort and on the go demonstrates our commitment to providing unique amenities not found anywhere else in Las Vegas.”